Saturday, January 26, 2013

Review Policy for Public Relations & Press Samples

This page details my policies regarding product reviews & the types of disclosures that appear.  
[for the Portuguese version go HERE]

For Brands

Cubbiful accepts and keeps products for review from brands and public relations representatives. Cubbiful is also open to sponsored content that falls in line with the blog’s content - please contact for details. 

Receipt of a product, whether solicited or unsolicited, does not constitute a contract for a published review of the product or for the substance of any content produced that discusses the product. All products received are  deemed to be gifts/commercial samples that do not form a contract for review and are not deemed to be compensation for any content that is written.

While Cubbiful attempts to accept only products of interest in hopes of lessening negative reviews, it does not guarantee a favorable review, or any review at all. Reviews are done based on honest assessments of the products and content will not be provided for preapproval by PR representatives or brands, nor will reviews be edited after the fact based on requests to do so.

Use of photos

If a product is provided for review, using Cubbiful's watermarked photos in your store or website is allowed, as long as you provide a link back to the blog.

Turnaround Time

Cubbiful's turnaround time is typically no more than 2 weeks after receipt of product. This is subject to change during busier periods - please mention when contacting if you need the post up by a certain date, so something that works for both parties is arranged. Also, Cubbiful requests that a tracking number be emailed when available so that turnaround time can be optimized and your post is up as quickly as possible.

If there's an agreed to date for when the product will be sent and you do not ship it until after that date, the turnaround time quoted will no longer apply. Therefore, please contact Cubbiful if there's any changes to what was innitially agreed.

Contacting & other specifics

Cubbiful is available for contact at for any questions or for more information.  Cubbiful is happy to provide specific blog statistics as well upon request.
You can also check out what Cubbiful readers say in the comments or over on social media - they are the best.

Cubbiful no longer accepts mini or sample size nail polish or cosmetics for review as (1) mini bottles make application of the product more difficult and your product may be unfairly given a negative review; (2) full sized products allow for better photos: better hand poses (rather than awkward ones), better showcase of your label and better bottle shot macros (if applicable). For beauty products, sampler-type boxes are perfectly okay as long as the same box is also available to customers in your shop. 

For My Readers

Disclosure is important. Cubbiful discloses pertinent post information at the top of each post. Please refer to the button definitions below for further information: 

Press Samples – This button indicates that the post contains products sent for review consideration by PR representatives or brands. My commitment is to honesty, and because of this, products sent for review consideration do not influence the content written on this blog.

Purchased by Me – This button indicates that the post contains products purchased by me. This disclosure may be shown in conjunction with the Press Sample button at times, especially on nail art posts where multiple products are used.

Sponsored Post – This button indicates that the post has been sponsored. All links in sponsored posts carry rel=nofollow tags. Cubbiful will not accept sponsored post contracts for projects I do not believe in. 

Affiliate Links – This button indicates that the post contains an affiliate link. Purchases made via affiliate links provide small commissions to me but do not affect the purchaser's end of the transaction.

Nail Polish Swatches and Reviews:

Please bear in mind that a reviewer and/or swatcher is not the same as a test wearer. When writing a nail polish review and providing swatches to said nail polish Cubbiful is writing about onhand experience with the formula and application and said polish is likely removed after taking photos. Therefore, it's impossible to provide you with a review on factors such as durability/wearability of said nail polish. With almost daily posts that would be impossible either way. However, it is sometimes possible to see if and to what degree a nail polish is a possible stainer to the nail, judging on the effect seen even after such a short period as that of a swatch and that will be stated on posts/reviews.

Comment policy:

Please do not leave links in your comments, any such comments will have the links edited out. If you have a blog and want to share it, feel free to contact Cubbiful privately: it's great to hear from you and see new work! Healthy debate is welcome but please do not attack anyone commenting on an entry. Cubbiful reserves the right not to publish comments that are offensive, harassing or inflammatory.

Disclosure Policy

(the legal fine print portion)
This policy is valid from 26 January 2013 to present.
This blog is a personal blog written and edited by me. For questions about this blog, please contact
This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.
The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does not contain any content which might present a conflict of interest.

Site and Content Use

All material on Cubbiful retains its full copyright. Use of material, either in full, part, or derivative form, without express permission is prohibited. All material, whether found directly on Cubbiful or taken from an RSS feed is licensed for personal use only. I protect my copyright and take violations seriously. Republication without express permission may result in billing for use of the material, formal notification of the violation to hosts and advertisers under the Digital Millennium Copyright Act, and other legal action as deemed necessary.


Chalkboard Nails - Disclosure
The Mercurial Magpie - Review and Disclosure Policies

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